History of Chevrolet Fort Wayne, IN
Chevrolet is one of the most iconic American car brands and known around the world for its high-performance models and affordable lineup. Here’s how it started over 100 years ago and became what it is today.
The Chevrolet Motor Company began in 1911 in Flint, Michigan. William Durant founded it after he had left the previous company he created: General Motors. The new company took its name from the famous racecar driver Louis Chevrolet, who would design the Chevy’s first engines. Eventually, Louis and Durant went in separate directions, but the name stuck.
The famous Chevrolet bowtie trademark made its first appearance along with Chevy’s valve-in-head engine. By the end of 1923, Chevy created its one-millionth vehicle and Durant had found his way back to General Motors, bringing Chevrolet with him. Near the end of the 1920s, Chevy created an industry icon with its six-cylinder engine.
The Chevrolet Suburban Carryall is introduced, and the Suburban name would eventually become the longest continuous use of a nameplate in automotive history. During World War II, Chevrolet halted civilian production to focus on the war effort. It produced military equipment like trucks, parts for anti-aircraft guns, shells, and military engines.
Chevy switched production focus back to civilian vehicles and expanding the company. In 1950, Chevy broke an industry-wide record when it created more than 2,000,000 models in a single year in the U.S.
The first Corvette was in the works in the early 1950s with the popular demand for sports cars. In 1953, the Corvette was released as a “dream car”, and the model is still known today as a premier sports car.
Other models that went down in history were produced over the following decades, such as the Corvette Sting Ray which debuted with a “Split Window” design.
The Chevrolet Volt arrived in 2011 and was praised for its efficiency and innovative combination of a plug-in electric battery and gasoline generator. Recently, GMC and Chevy announced their plans to dedicate themselves to building performance-based vehicles, such as trucks and SUVs, to focus on the great qualities Chevy is known for.
We look forward to seeing what technological marvels Chevrolet will produce next. If you’d like to know more about Chevy’s current lineup of vehicles, please visit us at Tom Kelley Hub.